TIGA, the trade association for game developers and digital publishers in the UK has announced GameBench is its newest member. GameBench is a startup seeking to provide developers with a unique view of the Android gaming market, and the tools needed to improve the user experience by maximising gaming performance and battery life.
GameBench has invented a new method for device usability benchmarking. This enables game developers to inspect, analyse and optimise their Android games or apps. What is particularly unique about GameBench is that it can test game performance in realtime, as demonstrated by top technology site Gizmodo.
Global business site, Forbes also used GameBench for testing and stated:
“Unlike most other benchmarks, GameBench measures a phone’s performance while it’s running real-world applications — in this case, games downloaded from the Google Play store. Not only does this offer more realistic measures of performance (including battery drain as well as raw speed), but it’s also much less susceptible to the sort of cheating that has affected some “synthetic” benchmarks.”
Interested TIGA members are encouraged to download, test and feed back on the the GameBench app, the beta version of which can be downloaded here.
The GameBench app will soon be followed by AppBench, for all Android app developers looking to apply similar real world and real time analysis and optimisation to their products.
GameBench was founded in 2013 by Sri Kannan Iyer. It acquired seed funding from two angel investors and established its R&D centre in the Bristol and Bath Science Park. It currently has 6 full-time employees.
GameBench CEO, Sri Kannan Iyer, comments:
“I’m very pleased to join TIGA and its community of developers and digital publishers. The UK is home to many of the top developers and manufacturers in the Android ecosystem. Gaming is also a vital part of that ecosystem – and generates the most revenue too.
“As a startup, the opportunity to meet and collaborate with other key players in the UK is hugely valuable, so I look forward to attending TIGA’s events to build GameBench’s connections in this vibrant and exciting area of game development.”
Dr Richard Wilson, CEO, TIGA, added;
“TIGA offers a warm welcome to GameBench, the company looks like it is creating genuinely new and important tools for mobile game developers in the UK and around the world.
“I look forward to hearing more about GameBench’s products and reports, and seeing the team’s contribution to the thriving Android gaming ecosystem and wider industry.”
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About GameBench
GameBench is an exciting startup with the goal of enabling a seamless gaming experience across Android mobile devices. It addresses the issues created by the fragmentation of Android OS and by the different configurations of mobile devices manufactured for the Android Market.
GameBench provides OEM, Chip Manufacturers, Network operators, Game Developers and Game Publishers with a unique view of the Android gaming market providing them tools to improve user experience by maximizing gaming performance and battery life.
GameBench was founded in 2012. The management team has over 3 decades of experience in the mobile segment having worked for companies like ARM, MediaTek, Motorola, Analog Devices and Intel.
The team members, experienced in engineering, marketing and management, have established strong relationships in some of the top firms (TI, QualComm, Samsung, Intel, ARM, etc) operating within the mobile and gaming markets.
About TIGA
TIGA is the trade association representing the UK video game industry. We help developers and digital publishers build successful studios, network with the right people, save money and access professional business advice.
We also have traditional publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA is 90% funded by independent UK businesses. 80% of our board members are developers and/or from UK owned businesses, and 50% of our board are UK business owners themselves. Since 2010, TIGA has won 16 business awards. TIGA focuses on three sets of activities:
- Political representation
- Media representation
- Business services
This enhances the competitiveness of our members by providing benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
It also means our members’ voices are heard in the corridors of power and positively represented in national, broadcast and UK video game trade media.
Get in touch:
Tel: 0845 468 2330
Email: info@tiga.org
Web: www.tiga.org
Twitter: @TIGAMovement
Facebook: www.facebook.com/TIGAMovement
LinkedIn: http://www.linkedin.com/company/tiga
For further information, you can also contact:
Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email: richard.wilson@tiga.org
Drew Field, TIGA Communications Director on: 07720 643 344, or email drew.field@tiga.org