Free October 17th afternoon event to help game devs learn the secrets of successful campaign strategy
TIGA, the network for videogame developers and digital publishers in the UK is hosting a free-to-attend afternoon Q&A session with Kickstarter to help indies understand how best to raise funds and build a community around their work.
The event will feature Stephanie Pereira, International Partnerships Lead for Kickstarter, sharing stories, stats and strategies from successful indie game campaigns to show how UK devs can best use Kickstarter to bring their creative projects to life.
Also speaking will be Russ Clarke from Payload Studios, which less than two months ago successfully raised £39,061 for its game Terratech, comfortably surpassing its campaign goal of £35,000, and its PR lead from Press Space PR, Natalie Griffith.
The event will be held on Friday 17th October at the Dolby Theatre in Soho, London, from 4pm til 6pm, followed by networking and free drinks. The event will be free to attend and places are limited, so attendees are politely asked to register here as soon as possible.
Agenda:
4:00 – 4:30 Arrival and registration
4:30 – 5:30 Main event presentation & discussion
– Introductions by TIGA CEO Dr Richard Wilson
– Games on Kickstarter: Insights & Tips by Stephanie Pereira
– Payload Studios & Kickstarter present: TerraTech – A Case Study
5:30 – 6:00 Audience Q&A
6:00 – 7:00pm Networking and drinks
Stephanie Pereira, International Partnerships Lead, Kickstarter, said:
“The indie games community is one of Kickstarter’s most vital – more money is pledged to games on Kickstarter than any other category. I am really looking into digging into a case study with the TIGA and UK game dev community!”
Russ Clarke, co-founder, Payload Studios, comments:
“Kickstarter has been a key part of our strategy since the start, and it’s been a vital tool for mobilising our existing community and helping it to grow, as well as providing an important source of funding. We’re looking forward to sharing our experiences with other developers and lifting the lid on the rollercoaster ride of successfully running a Kickstarter campaign!”
Dr Richard Wilson, CEO, TIGA, added:
“Kickstarter has made a huge contribution to the success of our game development industry, and its ability to help address the issue of financing will continue to be an important part of the indie funding ecosystem.
“As such, we are delighted to be able to offer TIGA members and other games businesses the chance to get the inside track from Kickstarter themselves on what works, what doesn’t, and how to give their own individual projects the best chance of success.”
– ends –
Notes to editors:
Venue address: The Ray Dolby Theatre, 4-6 Soho Square, London W1D 3PZ
Timing: Friday 17th October, from 4pm til 6pm followed by networking drinks
Event page: https://www.tiga.org/events/kickstarter-school
Speaker line up:
Stephanie Pereira, International Partnerships Lead, Kickstarter – @happeness
Stephanie creates and sustains relationships with Kickstarter’s communities based outside of the US. Before joining Kickstarter three years ago, Stephanie spent a decade working in the non-profit arts sector and her work included creating partnerships with companies and projects such as Google Creative Lab, The Creators Project, Ghostly International, Hacks/Hackers NYC and many others.
Russell Clarke Co-founder, Payload Studios – @_higekun
Russ Clarke started his games career back in 1998 as a programmer on Stainless Software’s Carmageddon 2. Three years of exploding cars and livestock wrestling gave way to a variety of other roles before he pitched up at Ideaworks Game Studio in 2005 and made his mark as lead coder onMetal Gear Solid Mobile, a ground-breaking and award-winning title that was one of the most advanced mobile games of the pre-iPhone era.
Russ Clarke started his games career back in 1998 as a programmer on Stainless Software’s Carmageddon 2. Three years of exploding cars and livestock wrestling gave way to a variety of other roles before he pitched up at Ideaworks Game Studio in 2005 and made his mark as lead coder onMetal Gear Solid Mobile, a ground-breaking and award-winning title that was one of the most advanced mobile games of the pre-iPhone era.
During seven years at Ideaworks he found himself in the best possible place to learn the mobile business inside and out, as the studio thrived through the explosive rise of iOS and Android. During his seven years there he took on technical, creative and business roles, while working on landmark IPs such as Resident Evil, Fable and Tomb Raider. Particular high points came as Technical Director on Call of Duty: Zombies (iOS #1 grossing overall for six week, Top 5 for six months) and Creative Director of Wipeout (iOS #1 paid overall for three weeks).
Natalie Griffith, PR and Community, Payload Studios & Owner, Press Space PR, @natlgPressSpace
Natalie’s 24-year career in the games industry has included design, journalism, business development strategy, corporate brand-building and product launches, as well as over 12 years of in-house and agency PR and marketing.
Natalie’s 24-year career in the games industry has included design, journalism, business development strategy, corporate brand-building and product launches, as well as over 12 years of in-house and agency PR and marketing.
Leading games publisher Codemasters, Official Nintendo Magazine Australia, UK independent developer Blitz Games Studios and highly-regarded games PR agency Lincoln Beasley have all given Natalie the privilege of combining a life-long passion with making a living, and in 2013 she took on her latest challenge by starting her own agency – Press Space PR, which is dedicated to helping independent developers and small studios find their voice.
She has managed and consulted on a variety of Kickstarter campaigns, and has been working with Payload Studios for the last year to help establish their presence on the indie scene and build a strong, thriving community.
About Kickstarter
Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.
About Payload Studios
Payload Studios is a British independent game studio founded by Russ Clarke to develop the ultimate exploration, construction and combat game, TerraTech.
Payload Studios founder Russ Clarke left London’s Ideaworks mobile studio to go on his very own indie adventure in 2012. He developed the first prototype for TerraTech by himself shortly afterwards, pulling in his experience from working on beloved franchises like Metal Gear, Call of Duty, Resident Evil, Tomb Raider and Fable. After spending some time working as a consultant he returned to the TerraTech prototype to turn his vision into a full blown indie project. The game you see today started its life in late 2013 and has progressed rapidly, attracting attention from some of gaming’s biggest publishers and high-profile media.
It’s now in beta following a successful Kickstarter campaign in July 2014 and will release in Early Access in October 2014, followed by a full Steam release in early 2015.
About TIGA
TIGA is the trade association representing the UK video game industry.
We help developers and digital publishers build successful studios, network with the right people, save money and access professional business advice. We also have traditional publishers, outsourcing companies, technology businesses and universities amongst our membership.
TIGA is 90% funded by independent UK businesses. 80% of our board members are developers and/or from UK owned businesses, and 50% of our board are UK business owners themselves. Since 2010, TIGA has won 17 business awards.
TIGA focuses on three sets of activities:
- Political representation
- Media representation
- Business services
This enhances the competitiveness of our members by providing benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
It also means our members’ voices are heard in the corridors of power and positively represented in national, broadcast and UK video game trade media.
Get in touch:
- Tel: 0845 468 2330
- Email: info@tiga.org
- Web: www.tiga.org
- Twitter: www.twitter.com/tigamovement
- Facebook: www.facebook.com/TIGAMovement
- LinkedIn: http://www.linkedin.com/company/tiga
For further information, you can also contact:
Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email: richard.wilson@tiga.org
Drew Field, TIGA Communications Director on: 07720 643 344, or email drew.field@tiga.org