Creating an Analytics Environment to Drive your Games’ Success
Date: Friday 20th July 2012
Games Industry has been seizing the opportunity presented by the advent of
online and the free-to-play model. It is well accepted that analytics is
now fundamental to developing and managing profitable games. But there is
some confusion around where to focus your analytics effort and also how to
resolve the difficulties associated from dealing with Big Data.
In this workshop, Simon Harris from BBC Worldwide and Mark Robinson from GamesAnalytics will set out how to establish an effective analytics environment and how to deliver value-add analytics that increases revenues by improving the game playing experience for users using Top Gear: Stunt School Revolution as a case study.
Location -BBC Worldwide, Digital Entertainment & Games, Media Centre, 201 Wood Lane, London, W12 7TQ Time - 3pm - 5pm followed by networking drinks till 6pm
Date - Friday 20th July
About BBC Worldwide Digital Entertainment & Games:
BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC). Launched in 2010 and headquartered in Los Angeles and London, the business works with top BBC brands to develop new opportunities across a wide range of gaming platforms. The business is responsible for the company’s first MMO, Doctor Who: Worlds in Time and the multi-year partnership with Top Gear and Forza Motorsport, amongst many others.
About Games Analytics
Games Analytics improves player satisfaction and increases game revenues. Our technology solution uses advanced data mining and predictive modelling to identify and segment significant player behaviours. Through this insight, players can be targeted with real-time individual in-game messages offering personalised experiences that build engagement and increase retention to drive significant revenue growth.