The Group’s success can be attributed to a long-term strategy centered upon
two key features. Firstly, Ubisoft’s in-house production and worldwide direct
distribution (covering 55 countries), allows the Group to manage the entire
value chain for its games. This is then further boosted by the Group’s proven
ability to create a range of strong brands, continually being renewed by the
most talented people in the business.
Ubisoft continues to push forward boundaries in the industry. A CGI studio
for the production of 3D images opened in Montreal in 2006. The Group took
further steps towards the ultimate convergence of the video game industry
with other entertainment supports with the acquisition of Hybride in 2008, a
production studio specialized in special effects for cinema.
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